The world comes again to Manila to witness the 2012 Manila International Auto Show (MIAS), which was held from March 29, to April 1, 2012. With this year’s theme of “Life in the Fast Lane”, the event truly encapsulated how the local automotive industry is in full throttle to accommodate the market’s constantly-changing preferences brought about by rapid technological advancements and increasing market awareness on sustainability.
The MIAS has only one self-imposed mandate – to showcase the Philippine Automotive Industry’s finest in a world-class exposition which is attended by thousands of car enthusiasts. In fairness to the exhibitors, who pull out all the stops year after year, show-goers always had much to see and much to look forward to. And so, what started as a modest event in 2005 exponentially grew to what it is today, as the biggest and much awaited motoring event in the Philippines.
Hoofing about the massive 2.60-hectare exhibit area was a delightful chore, as Worldbex, the organizer of the MIAS , utilized as much of the World Trade Center’s exhibition hall, tent spaces and outdoor environs as possible to stuff in as much auto erotica as humanly possible.
Ford and Hyundai, who parcelled out the biggest exhibit areas in the show, used the opportunity to introduce their new models. Hyundai brought out their latest city car, the Eon, and the asymmetrically-styled Veloster, while Ford unveiled their new Ranger and EcoBoost-ed Explorer. Subaru had their XV, while BMW brought out the German horses at their M division pavilion, even flying in the M5 fresh from Munich.
The perennial stunt show of Guinness record-holder precision driver Russ Swift was also held to enthral showgowers. But my favorite part of the show – and how I love them so – the car babes, man!
Check out our picture gallery of the event after the jump.